Rumors are circulating that the Prince catalog will appear on Spotify in coordination with the 2017 Grammy Awards.
Fueling the speculation are a series of largely wordless outdoor ads in Prince's favorite color, dotting buidlings and Subway platforms in New York and London.
Some of the purple @Spotify ads that were spotted in 4 instance #NewYork and #London #Spotify #GRAMMYs #PRINCE4EVER ???????? pic.twitter.com/BBpaR6Q8eS
— SERPAN99 (@serpan99) January 30, 2017
Some Internet sleuths went even further, pointing out that the tone of purple wasn't exactly right, if that's what these ads are are intended to signify.
@SpotifyCares @spotify PLS help me! I am malfunctioning that u've used wrong purple - Pantone 2665C is PRINCE PURPLE!! please correct!! ???????????????? pic.twitter.com/dsPYDBOFAB
— jamiestarr1uk (@jamiestarr1uk) January 30, 2017
The response from @SpotifyCares may have sealed the deal.
@jamiestarr1uk Hey! Thanks for reporting. We'll make sure this is passed on to our Content team. Great detective work :) /LC
— SpotifyCares (@SpotifyCares) January 30, 2017